@2dguy The recommendation was that, even though there are mobile versions, the "core" video game community is on Steam, so releasing on Steam gives you more visibility, but I didn’t realize what a huge problem it is. First of all, even if you have the game ready, it’s recommended to wait a month to get people to add it to their wishlists. I paid for an ad on Instagram for a gameplay video—7,000 views, but it only added 7 to the wishlist. TikTok has twice the reach.
Apparently, the only way to get maximum reach is through influencers—which is another huge headache. You have to find gaming influencers who play the same genre as your game and look up their contact information. Their email is usually listed on YouTube. The idea is to write to them and ask if they’d be interested in trying out your game; if so, you send them a key (which is generated in the Steam dashboard). Once I uploaded the game, I received dozens of emails offering services to help me contact influencers. They don't guarantee anything—just that they'll contact them and that they'll tell you they read the email.
In my opinion, if there's money to pay for these services, it's easier to get a review, and a more or less good review from an influencer with enough followers is what opens the door for your game.