joshtynjala Definitely. Apple are providing a new 'Universal' binary which includes both x86 and ARM code, so there is no reason not to start targeting the new silicon as soon as your dev tools support it.
But they seem to be emphasising how well Rosetta 2 works, much more so than Rosetta 1. I think the challenge they have now is different; Intel was a known quantity, already used in PCs. But ARM CPUs in phones are traditionally low-power, low-performance devices. Only geeks know Apple's CPUs and GPUs already outclass most laptops. Apple now need to convince everyone else, and part of that is showing how well it runs existing x86 software, for as long as is necessary.