I think this is an interesting, unusual situation: most new techs are released with many missing things, most of them being lack of good docs / tutorials, unpolished features and no history. Here we have AIR, which gathers a lot of experience with AS3 development, very complete and well-made docs, a very rich set of features, a complete set of ANEs for native features, a solid content creator with Animate... But almost unknown by the tech world (at least not mainstream).
I just can imagine what a new clean web site dedicated to AIR would look like, presenting all its features. Frankly, it could look sexy! It could feel like releasing a new product, that would have taken years to mature behind the veil, to finally reach its audience. I want to dream. 🙂